marketing

Marketing
Marketing is the process of formulating integrated communications that aims to provide information about goods or services in connection with satisfying human needs and desires.
Marketing begins with the fulfillment of human needs which then grow into human desire. For example, a human being needs water to meet the needs of her thirst. If there is a thirst for a glass of water then the need will be met. But man does not just want to meet her needs but also wants to fulfill her desire is for example a glass of water that Aqua Net brands and portability. So this man chose Aqua bottles that suit their needs in accordance with the thirst and desire that is also easy to carry.
Process in fulfilling the needs and desires of human beings which is the marketing concept. Starting from the fulfillment of the product (product), pricing (price), freight (place), and promoting goods (promotion). Someone who works in marketing called marketers. These marketers should have knowledge in marketing concepts and principles so that marketing activities can be matched with the needs and desires of humans, especially the targeted consumer.
Marketing Mix
Marketing mix are the four components of marketing 4P
• Product (product)
• Price (price)
• Place (places, including distribution)
• Promotion (promotion)
Economists view of marketing is to create time, place where the product is needed or desired and then deliver these products to satisfy consumer needs (marketing concept).
4P classic marketing methods such as above apply also to Internet marketing, even in the internet marketing done by many other methods are very difficult to implement outside of the internet world.
Marketing strategy
The marketing strategy is very important for a company where marketing strategy is a means of achieving the goals of a company. This is also supported by the opinion Swastha "Strategy is a series of grand design that illustrates how a company should operate to achieve its objectives." [2] Thus, in running a small business in particular is necessary to develop through its marketing strategies. Because now, instead of business critical condition kecillah that deliver revenue growth of the community. According WYStanton Marketing marketing is something that covers the entire system related to the purpose for the plan and determine the price up to promote and distribute goods and services that can satisfy the needs of actual and potential buyers. [3] Based on the above definition, the marketing process starts from finding what is desired by consumers. Which ultimately has the goal of marketing:
1. Potential consumers to know in detail the products that we produce and the company can provide all their requests for products.
2. Companies can explain in detail all the activities associated with marketing. These marketing activities include various activities, ranging from a description of the product, product design, product promotion, advertising products, communications to customers, to deliver the products to reach the hands of consumers quickly.
3. Knowing and understanding the consumer in such a way that fits with the product and can be sold by itself.
In general marketing activities related to the coordination of several business activities. This marketing strategy is influenced by factors as follows:
1. Micro factors, namely the marketing intermediaries, suppliers, competitors and society
2. Macro factors, namely demographic / economic, political / legal, technological / physical and social / cultural.
The following are things that need to be considered for marketing: From the standpoint of the seller:
1. Strategic places (place)
2. Product quality (product),
3. Competitive pricing (price), and
4. Vigorous promotion (promotion).
From the consumer perspective:
1. Needs and desires of the consumer (customer needs and wants),
2. Consumer cost (cost to the customer),
3. Convenience (convenience), and
4. Communications (comunication).
From what has been discussed above there are some things that can be concluded, that the manufacture of products or services that consumers want to focus on operational and planning activities of an enterprise. Marketing sustainable there must be proper coordination with various departments (not only in the marketing department alone), thereby creating synergy in efforts to conduct marketing activities.